{"id":15755,"date":"2026-03-15T11:09:17","date_gmt":"2026-03-15T11:09:17","guid":{"rendered":"https:\/\/eunews.top\/index.php\/2026\/03\/15\/nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay\/"},"modified":"2026-03-15T11:09:17","modified_gmt":"2026-03-15T11:09:17","slug":"nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay","status":"publish","type":"post","link":"https:\/\/eunews.top\/index.php\/2026\/03\/15\/nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay\/","title":{"rendered":"Nigeria\u2019s online content creator market has boomed. Can the skit-makers and streamers make it pay?"},"content":{"rendered":"
\n

As platforms make less from advertising, creators are struggling to monetise work \u2013 leading to calls for more government investment and tax breaks<\/p>\n

On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.<\/p>\n

Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures.<\/p>\n

Continue reading…<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

As platforms make less from advertising, creators are struggling to monetise work \u2013 leading to calls for more government investment and tax breaks On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production. Dozens of people mill about: lighting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[86,734,104,522,461,518,13],"tags":[],"class_list":["post-15755","post","type-post","status-publish","format-standard","hentry","category-africa","category-digital-media","category-nigeria","category-social-media","category-technology","category-tiktok","category-world-news"],"yoast_head":"\nNigeria\u2019s online content creator market has boomed. 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